River City Scuba Privacy Policy
Last Updated: February 2026
River City Scuba (“River City Scuba,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, contact us, make purchases, enroll in classes, or otherwise interact with our business.
By using our website or services, you agree to the terms of this Privacy Policy.
Information We Collect
We may collect personal information that you voluntarily provide to us, including but not limited to:
-
Name
-
Email address
-
Phone number
-
Billing and payment information
-
Information related to class registrations, certifications, equipment servicing, or purchases
-
Communications you send to us via phone, email, text message, or contact forms
We do not knowingly collect sensitive personal identifiers such as Social Security numbers, passport numbers, or government-issued identification through our website.
Information Collected Automatically
When you visit our website, certain information may be collected automatically, including:
-
IP address
-
Browser type
-
Device information
-
Pages viewed and time spent on the site
-
Referring URLs
This information is used for website functionality, analytics, and to improve our services.
How We Use Your Information
We use the information we collect to:
-
Provide and manage scuba training, retail, and service offerings
-
Process transactions and payments
-
Communicate regarding classes, scheduling, equipment service, or orders
-
Respond to inquiries and provide customer support
-
Improve our website and services
-
Send important business or operational updates
-
Comply with legal and regulatory obligations
Text Messaging and Communications
If you opt in to receive SMS messages from River City Scuba, your participation is governed by our SMS Privacy Policy and Text Messaging Terms and Conditions, available at:
Message frequency may vary. Message and data rates may apply.
Cookies and Tracking Technologies
Our website may use cookies or similar technologies to enhance functionality and analyze usage. Cookies help us understand how visitors interact with our site and allow us to improve the user experience.
You may choose to disable cookies through your browser settings, though some features of the site may not function properly.
Disclosure of Information
We do not sell, rent, or trade your personal information to third parties for marketing or promotional purposes.
We may share information only in the following circumstances:
-
With trusted service providers who assist us in operating our business (such as payment processors, scheduling platforms, or messaging providers), subject to confidentiality obligations
-
To comply with legal requirements, subpoenas, or court orders
-
To protect the rights, safety, or property of River City Scuba, our customers, or others
-
In connection with a business transaction such as a merger, acquisition, or sale of assets
Data Security
We take reasonable administrative, technical, and physical measures to protect your personal information. However, no system is completely secure, and we cannot guarantee absolute security of your data.
Data Retention
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce agreements.
Children’s Privacy
Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 without parental consent.
Your Rights and Choices
You may request access to, correction of, or deletion of your personal information by contacting us using the information below. We will not discriminate against you for exercising your privacy rights under applicable laws, including the CCPA and CPRA where applicable.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. Continued use of our website or services after changes are posted constitutes acceptance of the revised Policy.
Contact Us
If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:
River City Scuba
