River City Scuba SMS Privacy Policy
Last Updated: February 2026
River City Scuba (“River City Scuba,” “we,” “us,” or “our”) is committed to protecting your privacy. This SMS Privacy Policy (the “Policy”) governs how we collect, use, and protect personal information in connection with our text messaging service (the “Service”), which is provided through a third-party service provider. This Policy is incorporated into our Text Messaging Terms and Conditions.
By using the Service, you agree to the terms of this Policy. River City Scuba reserves the right to modify this Policy at any time. Updates will be posted on this page, and continued participation in the Service constitutes acceptance of any changes.
Personal Information We Collect
“Personal Information” includes information that identifies or relates to you, such as your mobile phone number, name, email address, and any information you choose to include in messages sent through the Service.
Through your use of the Service, we may receive:
- Your mobile phone number
- The content of text messages you send to us
- Scheduling or service-related communications
- Feedback or inquiries related to our services
We do not knowingly collect sensitive personal identifiers such as Social Security numbers, driver’s license numbers, or passport numbers through the Service.
How We Use Personal Information
River City Scuba uses Personal Information to:
- Provide customer support and respond to inquiries
- Send class reminders, schedule updates, service notifications, and order updates
- Improve our services and customer experience
- Send important operational or business-related announcements
- Maintain records required for legal and operational purposes
Message frequency may vary. Message and data rates may apply.
Data Storage and Retention
Messages exchanged through the Service may be stored on servers operated by River City Scuba or its third-party service providers. We retain Personal Information only as long as reasonably necessary to provide the Service and comply with legal, regulatory, and operational requirements.
Disclosure of Personal Information
We do not sell, rent, or share your Personal Information for marketing or promotional purposes.
We may disclose Personal Information only in the following limited circumstances:
- With your consent
- To trusted service providers who process information on our behalf under confidentiality obligations
- To comply with legal requirements, subpoenas, or court orders
- To protect the rights, safety, or property of River City Scuba or others
- In connection with a business transfer, merger, or acquisition
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent will not be shared with any third parties.
We may share aggregated, non-identifiable data for reporting or business analysis purposes.
Security
River City Scuba takes reasonable precautions to protect your Personal Information and works with service providers that maintain appropriate security safeguards. However, no system is completely secure, and we cannot guarantee absolute security.
Text messaging communications travel through third-party networks outside our control, including carrier systems. You should avoid sending sensitive or confidential information via SMS.
Opting In
You may opt in to the Service by:
- Providing your phone number during class registration, purchases, or service requests
- Initiating a text message conversation with River City Scuba
- Completing an online or paper form that includes your phone number
- Replying START to re-enable messages after opting out
Opting Out
You may opt out of the Service at any time by replying STOP to any message from River City Scuba. Once you opt out, you will receive a confirmation message and will no longer receive SMS messages unless you re-subscribe.
Children
The Service is not intended for children under the age of 13, and River City Scuba does not knowingly collect Personal Information from children under 13. Users under 18 should have permission from a parent or legal guardian before participating.
Limitation of Liability
Broadvoice, our SMS service provider, shall not be held liable for any disputes, breaches, or claims arising between River City Scuba and any customer or third party related to the Service. Broadvoice does not assume responsibility for resolving or indemnifying such disputes.
Your Rights
You may request information about the Personal Information we collect or request deletion of your Personal Information by contacting us using the information below. We will not discriminate against you for exercising your privacy rights under applicable laws, including the CCPA and CPRA.
Questions or Concerns
If you have questions about this Policy or need assistance, please contact us at:
River City Scuba
